Rockwell. It’s a Wonderful, Wonderful Lie instore
Rockwell Clothing is a brand hailing from the red light district in Amsterdam. Rockwell is a two man show with graphic master and illustrator Parra and business head Alecto. Parra has in recent years carved out a niche all of his own with his bright and bold style working for brand giants such as Nike, Zoo York, Volkswagen, Foot Locker and Ben and Jerrys as well as record labels Stones Throw and Rush Hour. Parra spent his early years skateboarding and when he was 21 moved to Amsterdam where he studied the street art throughout the city by looking and listening to people like Delta. Rockwell begun as a small t-shirt brand producing tees for themselves and the local Amsterdam scene and has grown from their to now be found in cities all over the world and now including Napier NZ. Yeah!
